Paco Underhill Quotes

If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom.

Given the chance, people will buy from people who care.

The Apple store is not a store. It is an exercise in evangelism.

In any commersial setting time comes in three forms. There’s real time, there’s perceived time, and there’s a combination of two.